Posted by: Andrea Alexander | June 23, 2013

Changing of the Signs

umdnj sign

Workers swap out the the UMDNJ sign on Department of Family Medicine, Robert Wood Johnson Medical School at 1 World’s Fair Drive in Somerset.

As Day One inches closer, one of the key tasks to be completed is the replacement of signs in  the new areas in Newark, New Brunswick, Stratford, Somerset and Scotch Plains that will be joining Rutgers.

“Most of the-high profile signage renaming UMDNJ as Rutgers will be completed by July 1,” said Frank Wong, executive director of University Planning and Development at Rutgers. “The second phase – directional and interior signage – should be done by mid-September, and as the semester progresses, a few odds and ends.”

By the end of this week workers will have swapped logos and lettering on more than 1,000 signs, which includes more than 100 at entries that mark buildings on campuses. Additionally, several skyline signs are being replaced atop buildings in Newark, Piscataway, New Brunswick and Scotch Plains. “One of these skyline signs is being erected on top of the Stanley S. Bergen Building in place of the iconic UMDNJ letters that have resided there for many years,” Wong said.

The naming changes are part of an overall design strategy to revisit the way in which Rutgers moves people between, around and through campuses and to incorporate growth and environmental consciousness –  for example, promoting pedestrian and bicycle-friendly initiatives.

“This first step in a universitywide signage master plan will be to extend the newly revised institutional brand and reinforce the concept of creating a unified Rutgers,” said Rion Byrd-Gumus, of University Planning and Development, who serves as an environmental graphics coordinator for this initiative.

Rutgers has hired exi;t, a research and design strategy firm in Philadelphia, to assist with the creation of a new university sign standard as well as help with the immediate need of transitioning high-profile UMDNJ signage.

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